Get Formstack API Credentials
- Log in to your Formstack Account
- Go to Settings → API
- Click Generate New Application
- Name it “Email Calculator”
- Complete the OAuth flow or use Personal Access Token
- Copy your Access Token
- Note your Form ID (found in form settings or URL)
💡 Tip: Personal Access Tokens are easier to set up than OAuth for simple integrations.
Add Formstack Integration in Email Calculator
- Go to Settings → API Integrations
- Select Lead Platforms from the dropdown
- Choose Formstack
- Enter your Access Token
- Enter your Form ID
- Click Connect Platform
Track UTM Parameters
To attribute Formstack submissions to specific email campaigns, add hidden fields:
- Add a Hidden Field named “utm_source”
- Add a Hidden Field named “utm_medium”
- Add a Hidden Field named “utm_campaign”
- Set field values to Query String Parameter with matching parameter names
Email Calculator will automatically extract UTM parameters from hidden fields to attribute submissions to campaigns.
What Gets Synced
- Submission ID and timestamp
- Form ID and form title
- Email address (if collected)
- Name and all form field data
- Remote IP address
- UTM parameters from hidden fields