How Email Tracking Actually Works
Every open, click and conversion in your email reports comes from invisible images, rewritten links and server-side redirects. Here is how email tracking really works under the hood.
Why Click Rate Is More Important Than Open Rate
Open rates measure attention. Click rates measure intent. Learn why click rate is a more valuable email marketing KPI, how privacy updates broke open-rate tracking, and how to improve clicks without resorting to clickbait.
Why Email Open Rate Is a Misleading Metric (And What to Track Instead)
Discover why email open rate has become unreliable in 2026. Learn how Apple Mail Privacy Protection and email client fragmentation make open rates misleading, and which metrics to track instead for real engagement insights.