Email Subscriber Equity Calculator
Project the future value of your email subscriber base accounting for growth, churn, and engagement trends.
Current Programme Data
12-Month Projection
Net Growth Rate
+2.0%/mo
Projected Subs (12mo)
12,682
12-Month Revenue
£273606.63
Estimated Subscriber Equity (Annualised)
£304368.00
Month 110,200 subs£20400.00 rev
Month 210,404 subs£20808.00 rev
Month 310,612 subs£21224.16 rev
Month 410,824 subs£21648.64 rev
Month 511,041 subs£22081.62 rev
Month 611,262 subs£22523.25 rev
Month 711,487 subs£22973.71 rev
Month 811,717 subs£23433.19 rev
Month 911,951 subs£23901.85 rev
Month 1012,190 subs£24379.89 rev
Month 1112,434 subs£24867.49 rev
Month 1212,682 subs£25364.84 rev
Subscriber Equity Calculator: What It Is and Why It Matters
Subscriber equity projects the future value of your email list accounting for both growth and churn. A positive net growth rate compounds over time. Even small improvements in monthly growth or reductions in churn can significantly increase long-term subscriber equity.