Email Newsletter Frequency Planner
Find your optimal send frequency based on engagement rates and content capacity.
Your Profile
Frequency Options
Daily (7/wk)Too much
3x per weekMay fatigue
WeeklyRecommended for most
Bi-weeklySafe, lower engagement
MonthlyMinimal engagement
Recommended: Weekly — balances engagement with content sustainability
Frequency Planner: What It Is and Why It Matters
Finding the right email send frequency is a balancing act. Send too often and subscribers experience fatigue. Send too rarely and they forget about you. The optimal frequency depends on your open rates, content capacity, and audience expectations.