Email Customer Retention Rate Calculator
Calculate customer retention rate, churn rate, and revenue at risk from email subscribers.
Enter Your Numbers
Results
Retention Rate
80.0%
Churn Rate
20.0%
Annual Retention
6.9%
Monthly Revenue at Risk
$50,000
How It Works
Retention is usually cheaper than acquisition. A 5% increase in retention can increase profits by 25–95% because retained customers tend to buy more often and refer others.
Why Customer Retention Rate Matters for Email
Email is one of the most effective channels for improving retention. Regular, relevant communication keeps customers engaged and reduces churn.
Track retention rate alongside churn rate to understand how well your email program keeps customers coming back.