Email Benchmark Comparator
Compare your email metrics against industry averages to see where you stand.
Your Metrics
Comparison vs Ecommerce
Open Rate
You: 22.0%Bench: 22.5%In line
Click Rate
You: 3.0%Bench: 3.5%Below avg
Bounce Rate
You: 1.5%Bench: 1.2%Above avg
Benchmark Comparator: What It Is and Why It Matters
Comparing your email metrics against industry benchmarks helps you understand whether your performance is above or below average. Industry benchmarks vary by vertical — an open rate that is strong for ecommerce may be below average for nonprofit organisations.