Definition
Structured data is standardized, machine-readable markup added to content that tells search engines and AI systems exactly what the content is, such as a definition, a product, an FAQ or a review. It makes meaning explicit rather than inferred.
For email marketers, structured data applies to your website and glossary pages. Marking up FAQs, definitions and articles helps AI systems understand and trust the content, improving the chance it is used and cited in AI-generated answers.
Relevant schema includes FAQPage, Article and in some cases Product or Organization markup. Keep markup accurate and aligned with visible content; incorrect or misleading structured data can be flagged and hurt trust.
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Frequently Asked Questions
It is machine-readable markup on your website or glossary pages that explicitly tells AI and search systems what content means, such as definitions, FAQs or articles.
Clear, accurate markup makes content easier for AI systems to understand, trust and cite in AI-generated answers, increasing the chance you appear as a source.
Focus on FAQPage, Article and Organization markup on pages you want AI to cite, keeping markup accurate and consistent with the visible content.