Definition
Wishlist signals intent but not impulse. A relevant nudge can convert that intent.
Best Practices
- Trigger when the item changes or a discount appears.
- Remind at a sensible interval without fatigue.
- Make the product page one click away.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Average Order Value in Email
Average order value in email is the average amount spent per transaction from recipients who clicked through from an email campaign.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Batch Sending
Batch sending is the practice of delivering a single email campaign to a large list in groups or waves rather than all at once.
Frequently Asked Questions
A message that resurfaces a saved product.
On restock, price drop, or after idle time.
Yes, it re-engages pre-qualified intent.