Definition
A wishlist reminder resurfaces an item a shopper saved, often with a price or availability update, converting intent into purchase.
Trigger on restock, price drop, or after idle time.
Wishlist reminders re-engage intent that would otherwise go cold, converting saved items into sales. Triggering on restock, price drops, or idle time keeps them relevant. A direct product link and clear price remove friction.
Resurfacing Intent
Trigger when the item changes or a discount appears.
Remind at a sensible interval without fatigue.
Why It Matters
Wishlist reminders re-engage intent that would otherwise go cold. Understanding them turns saved items into sales.
Best Practices
- Trigger when the item changes or a discount appears.
- Remind at a sensible interval without fatigue.
- Make the product page one click away.
- Show the current price clearly.
- Track wishlist conversions.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Average Order Value in Email
Average order value in email is the average amount spent per transaction from recipients who clicked through from an email campaign.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Batch Sending
Batch sending is the practice of delivering a single email campaign to a large list in groups or waves rather than all at once.
Frequently Asked Questions
A message that resurfaces a saved product. Wishlist reminders re-engage intent that would otherwise go cold, converting saved items into sales.
On restock, price drop, or after idle time. Triggering on restock, price drops, or idle time keeps them relevant.
Yes, it re-engages pre-qualified intent. A direct product link and clear price remove friction.
Sparingly, to avoid fatigue. Wishlist reminders re-engage intent that would otherwise go cold, converting saved items into sales.
Item, price, and a direct link. Triggering on restock, price drops, or idle time keeps them relevant.