Definition
Wishlist abandonment emails target customers who have saved items but not purchased. They are typically triggered by specific events: a price drop on a wishlist item, low stock notification, seasonal relevance, or simply a reminder after a period of inactivity. These emails have strong conversion rates because the customer has already expressed clear purchase intent. Average open rates range from 35-50%, with click-through rates of 8-18%. Best practices include showing the saved item prominently, highlighting what has changed (price, availability), and making the path to purchase as short as possible.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.
Bundle Email
A bundle email promotes a package deal combining multiple products or services at a discounted price, designed to increase average order value and move inventory.