Definition
A high unclicked rate with good opens signals weak content or weak placement. It helps balance open and click metrics into actions.
Best Practices
- Track it alongside unique-click rate.
- Investigate when opens are high but few clicks occur.
- Use it in subject-line or CTA experiments.
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Related Glossary Terms
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Frequently Asked Questions
The share of delivered recipients who clicked nothing.
It exposes the gap between reading and acting.
One hundred percent minus the unique-click rate.