Definition
Touch-friendly design is critical for mobile email engagement. The minimum touch target size is 44x44 pixels (Apple and Google guidelines). Links and buttons should be spaced at least 8 pixels apart to prevent accidental taps. Best practices include: using buttons rather than text links for primary CTAs, ensuring buttons have adequate padding (minimum 12px vertically, 20px horizontally), avoiding links that are too close together in footer layouts, and testing the email on actual mobile devices. Poor touch design leads to accidental clicks and frustrated subscribers.
Related Glossary Terms
Accessible CTA (Email)
An accessible CTA is a button or link coded with sufficient colour contrast, visible focus states, descriptive screen-reader text, and a minimum touch target of 44×44 pixels.
Dark Mode
Dark mode in email refers to how email clients render messages when the recipient has dark mode enabled. It affects colour display, image rendering, and readability. Designers use CSS media queries and hybrid coding techniques to control the dark mode appearance.
Drag-and-Drop Email Editor
A drag-and-drop email editor is a visual interface that allows marketers to build email layouts by dragging content blocks into place without writing HTML or CSS code.
Email Accessibility Guidelines
Email accessibility guidelines ensure emails are usable by people with disabilities, following WCAG standards for screen readers, colour contrast, keyboard navigation, and readable content.
Accessibility Testing
Accessibility testing evaluates how well your emails can be read and understood by people with disabilities, covering screen readers, colour contrast, keyboard navigation, and more.
Email Accessibility
Email accessibility ensures marketing emails are usable by people with disabilities, including those using screen readers, keyboard navigation, or assistive technologies. It follows WCAG 2.1 guidelines for structure, contrast, semantics, and descriptive content.