Definition
Terms define the relationship between you and subscribers. They support consent and acceptable-use enforcement.
Best Practices
- Cover opt-in, frequency and unsubscribe terms.
- Include acceptable-use and data-handling clauses.
- Keep terms accessible from signup and footers.
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Related Glossary Terms
CAN-SPAM Act
The CAN-SPAM Act is a US law that sets rules for commercial email. It requires accurate subject lines, a physical address, a clear opt-out mechanism, and prompt processing of unsubscribes. Violations can result in penalties up to $51,744 per email.
Consent Banner
A consent banner is an on-site notice that informs visitors about data collection and allows them to agree to or manage email marketing preferences.
Cookieless Tracking in Email
Cookieless tracking in email is the measurement of email-driven behavior using methods that do not rely on third-party browser cookies.
Email Account Health Score
A composite metric that evaluates the overall health of an email sending programme based on deliverability, engagement, list quality, and compliance factors.
AI Email Privacy
AI email privacy covers how AI assistants process email data, raising questions about data use, retention and consent.
Email Anti-Spam Laws
Overview of global anti-spam regulations including CAN-SPAM, CASL, GDPR, the Australian Spam Act, and POPIA with compliance requirements for each jurisdiction.
Frequently Asked Questions
Rules governing use of your email service or list.
Consent, frequency, unsubscribe and data terms.
Not universally, but they strengthen compliance.