Definition
Terms of service define the relationship between you and subscribers or users, covering expectations, consent, and acceptable use.
They strengthen compliance when aligned with your policies.
Terms document the rules of your email relationship, supporting consent and acceptable use. They strengthen compliance when aligned with your privacy policy. Keeping them accessible from signup and footers matters.
What to Include
Consent, frequency, unsubscribe terms, and data handling.
Acceptable-use clauses for any service you offer.
Why It Matters
Terms of service document the rules of your email relationship. Understanding them supports consent and compliance.
Best Practices
- Cover opt-in, frequency and unsubscribe terms.
- Include acceptable-use and data-handling clauses.
- Keep terms accessible from signup and footers.
- Cover opt-in, frequency, and unsubscribe terms.
- Align terms with your privacy policy.
- Update terms when practices change.
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A consent banner is an on-site notice that informs visitors about data collection and allows them to agree to or manage email marketing preferences.
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Frequently Asked Questions
Rules governing use of your email service or list. Terms document the rules of your email relationship, supporting consent and acceptable use.
Consent, frequency, unsubscribe, and data terms. They strengthen compliance when aligned with your privacy policy.
Not universally, but they strengthen compliance. Keeping them accessible from signup and footers matters.
Through your signup process and documentation. Terms document the rules of your email relationship, supporting consent and acceptable use.
Yes, they should be consistent. They strengthen compliance when aligned with your privacy policy.