Definition
A store locator email helps customers find a physical location near them, bridging online engagement to foot traffic.
Relevant local details increase usefulness.
Store locator emails bridge online and offline, driving foot traffic with relevant local details. Addresses, hours, and directions make them immediately useful. Targeting by location makes the message feel personal.
Making It Relevant
Show branch addresses near the recipient.
Include hours and directions links.
Why It Matters
Store locator emails bridge online and offline, driving foot traffic. Understanding them helps you use location to convert.
Best Practices
- Show branch addresses near the recipient.
- Include hours and directions links.
- Pair with a local relevance for triggers.
- Make the map link one tap.
- Track foot-traffic outcomes where possible.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Average Order Value in Email
Average order value in email is the average amount spent per transaction from recipients who clicked through from an email campaign.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Batch Sending
Batch sending is the practice of delivering a single email campaign to a large list in groups or waves rather than all at once.
Frequently Asked Questions
A message directing shoppers to nearby physical stores. Store locator emails bridge online and offline, driving foot traffic with relevant local details.
For click-and-collect or in-store promotions. Addresses, hours, and directions make them immediately useful.
Target by location or mailing preferences. Targeting by location makes the message feel personal.
Addresses, hours, and directions. Store locator emails bridge online and offline, driving foot traffic with relevant local details.
Yes, when relevant and timely. Addresses, hours, and directions make them immediately useful.