Definition
Soft opt-in applies to messages about similar goods or services. Conditions like an opt-out must always be met.
Best Practices
- Confirm the person is an existing customer or enquirer.
- Limit mail to similar products or services.
- Always provide a clear unsubscribe.
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Frequently Asked Questions
A legal exception for mailing existing customers without explicit consent.
For similar products after a purchase or enquiry.
Similarity, a prior relationship, and a clear opt-out.