Definition
Shipping messages are opened repeatedly as buyers track packages. They keep the customer informed and reduce support load.
Best Practices
- Include a clear tracking link and expected date.
- Keep the design simple and mobile-friendly.
- Add a subtle post-purchase upsell.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Back-in-Stock
Back-in-stock email alerts notify waiting subscribers when inventory returns. Conversion rates reach 25–40% for well-timed alerts with urgency and exclusivity messaging.
Browse Abandonment Email
Email campaigns triggered when a visitor views product pages without adding items to a cart, recovering potential lost sales earlier in the funnel.
Appointment Confirmation Email
An appointment confirmation email verifies a booking and shares details such as time, location and preparation, reducing no-shows.
Email Browse Abandonment Campaign
A browse abandonment campaign targets visitors who viewed products on a website but did not add anything to their cart, sending personalised product recommendations to re-engage them.
Email Bulk vs Triggered
The distinction between broadcast campaigns sent to large segments simultaneously and triggered messages sent in response to individual subscriber actions or events.
Frequently Asked Questions
A message confirming an order is on its way.
It reassures the buyer and reduces support queries.
Yes, but keep the primary purpose transactional.