Definition
Shared IPs pool reputation and cost less; dedicated IPs give full control. The right choice depends on volume and reputation sensitivity.
Best Practices
- Choose shared IPs for low volume and limited control needs.
- Choose dedicated IPs for high volume and brand-critical sending.
- Warm up dedicated IPs carefully before full load.
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Frequently Asked Questions
Shared suits low volume; dedicated suits high volume with reputation needs.
Yes, if other senders on it damage the pool reputation.
When you send enough volume to justify warming and controlling one.