Definition
A sending policy documents who can send, what content is allowed, how often, and how reputation is managed. It keeps sending consistent.
Ownership and enforcement are essential.
A sending policy prevents the rogue sends that damage years of trust and create compliance risk. Documenting ownership, content rules, and cadence keeps everyone aligned. Reviewing it as tools and regulations change is essential.
What a Policy Includes
Allowed content, cadence, approval flows, and escalation.
Assign ownership for policy and enforcement.
Why It Matters
A sending policy protects consistency, compliance, and reputation. Understanding it prevents the rogue sends that damage years of trust.
Best Practices
- Document allowed content, cadence and approval flows.
- Assign ownership for policy and enforcement.
- Review the policy as regulations and tools change.
- Document allowed content, cadence, and approval flows.
- Train staff on the policy.
- Audit sends against the policy.
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Frequently Asked Questions
Rules covering how and what your organisation sends. A sending policy prevents the rogue sends that damage years of trust and create compliance risk.
It prevents inconsistency and reputation damage. Documenting ownership, content rules, and cadence keeps everyone aligned.
Ownership, content rules, cadence, and escalation. Reviewing it as tools and regulations change is essential.
An assigned owner or team. A sending policy prevents the rogue sends that damage years of trust and create compliance risk.
Whenever regulations, tools, or strategy change. Documenting ownership, content rules, and cadence keeps everyone aligned.