Definition
A policy keeps sending consistent and compliant. It prevents rogue sends that damage reputation.
Best Practices
- Document allowed content, cadence and approval flows.
- Assign ownership for policy and enforcement.
- Review the policy as regulations and tools change.
Was this useful?
Related Glossary Terms
Abuse Complaint
An abuse complaint is a report from a recipient who marks an email as spam, which negatively affects sender reputation and deliverability.
Account-Based Marketing Email
An account-based marketing email is a highly targeted message sent to a specific organisation or decision-maker group as part of a focused B2B strategy.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
Anonymized Data
Anonymized data is email subscriber or interaction data that has been stripped of personally identifiable information so individuals cannot be re-identified.
Email API Integration
Email API integration is the connection between an email platform and another system, such as a CRM, ecommerce store or customer data platform, using an application programming interface.
Australia Spam Act 2003
The Australian Spam Act 2003 bans unsolicited commercial email, requiring consent, accurate sender information and a clear, working unsubscribe facility on every message.
Frequently Asked Questions
Rules covering how and what your organisation sends.
It prevents inconsistency and reputation damage.
Ownership, content rules, cadence and escalation.