Definition
SDR sequences are designed to move prospects from initial contact to a booked meeting. A typical sequence includes 5-8 touches over 2-4 weeks: initial introduction, value-add content, social proof, objection handling, direct call-to-action, and a breakup email. Each email has a specific goal and escalates the ask. Best practices include personalising each email based on the prospect's role and company, using multi-channel touches, and tracking reply rate and meeting booked rate as primary success metrics. A well-optimised SDR sequence can achieve 5-10% meeting booked rates.
Related Glossary Terms
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.
Bundle Email
A bundle email promotes a package deal combining multiple products or services at a discounted price, designed to increase average order value and move inventory.
Drip Campaign
A drip campaign is an automated sequence of pre-written emails sent on a schedule or triggered by specific subscriber actions. It nurtures leads, onboard new users, or re-engage dormant subscribers over time.