Definition
A scheduling rule decides when a message is sent, ranging from fixed times to behaviour-based personalisation. Good scheduling matches when people engage.
Document rules so content teams understand timing.
Scheduling rules decide when mail goes out, which shapes engagement and delivery. Timezone and engagement-based rules align sends with behaviour. Documenting rules keeps content teams aligned on timing.
Designing Scheduling
Base rules on time zone and engagement data when possible.
Keep frequency rules explicit to avoid over-sending.
Why It Matters
Scheduling rules decide when mail goes out, which shapes engagement. Understanding them lets you time sends for maximum impact.
Best Practices
- Base rules on time zone and engagement data when possible.
- Keep frequency rules explicit to avoid over-sending.
- Document rules so content teams understand timing.
- Test timing changes.
- Review rules as behaviour shifts.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Account-Based Marketing Email
An account-based marketing email is a highly targeted message sent to a specific organisation or decision-maker group as part of a focused B2B strategy.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
Frequently Asked Questions
The logic that picks when a message goes out. Scheduling rules decide when mail goes out, which shapes engagement and delivery.
Yes, with timezone and engagement-based triggering. Timezone and engagement-based rules align sends with behaviour.
Well-timed mail gets better deliverability and engagement. Documenting rules keeps content teams aligned on timing.
Logic that limits how often a person receives mail. Scheduling rules decide when mail goes out, which shapes engagement and delivery.
Yes, so teams understand timing. Timezone and engagement-based rules align sends with behaviour.