Definition
A reputation score condenses deliverability signals into a single number, helping you track trends and compare performance.
Scores are directional, not a guarantee of placement.
A reputation score compresses many signals into one number you can track, providing an early-warning system. Because recent behaviour weighs most, scores react quickly to problems. Cross-referencing with placement gives the reliable picture.
How Scores Are Built
Tools weight complaints, bounces, spam traps, and engagement.
Recent behaviour counts most.
Why It Matters
A reputation score compresses many signals into one number you can track. Used correctly, it gives you an early-warning system for deliverability problems.
Best Practices
- Track your score alongside placement results.
- Investigate any sudden drop in the score.
- Use scores as a guide, not a guarantee of placement.
- Track your reputation score over time and investigate sudden drops.
- Keep complaint and bounce rates low through list hygiene.
- Maintain consistent, engaged sending volume.
- Use provider dashboards for first-party signals.
- Treat scores as directional.
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Frequently Asked Questions
A numeric summary of a sender's trust signals. A reputation score compresses many signals into one number you can track, providing an early-warning system.
From complaints, bounces, engagement, and authentication. Because recent behaviour weighs most, scores react quickly to problems.
No, but it correlates with better placement. Cross-referencing with placement gives the reliable picture.
A spike in complaints, bounces, or falling engagement. A reputation score compresses many signals into one number you can track, providing an early-warning system.
Clean your list and send engaged, relevant mail. Because recent behaviour weighs most, scores react quickly to problems.