Definition
Replenishment campaigns are triggered based on product consumption data. If a customer typically uses a 30-day supply of a product in 25 days, the system sends a reorder reminder around day 20-22. These emails are highly valued by customers who do not want to manually track their usage. Average open rates range from 30-45%, with click-through rates of 8-18% and reorder conversion rates of 25-45%. Best practices include offering one-click reorder and providing an auto-shipment option to convert one-time orders into recurring subscriptions.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Back-in-Stock
Back-in-stock email alerts notify waiting subscribers when inventory returns. Conversion rates reach 25–40% for well-timed alerts with urgency and exclusivity messaging.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.