Definition
A re-engagement sequence targets subscribers who have not engaged in a defined period (typically 90-180 days). A standard sequence includes: a we-miss-you email with a reminder of what they are missing, a value-add email with exclusive content or an offer, a feedback email asking why they stopped engaging, and a final farewell email before suppression. Average re-engagement rates are 5-15%, with offers and exclusive content performing best. Subscribers who do not re-engage after the sequence should be suppressed to protect deliverability.
Related Glossary Terms
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
Attention Rate
Attention rate is the percentage of email opens that last longer than 5 seconds, distinguishing genuine reads from passive opens, preview-pane views, or Apple MPP auto-loads.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.
Bundle Email
A bundle email promotes a package deal combining multiple products or services at a discounted price, designed to increase average order value and move inventory.