Definition
A ramp-up schedule gradually increases sending volume for a new IP or domain, building a trustworthy history with filters.
It typically runs over two to four weeks, sending first to engaged contacts.
A ramp-up schedule is how new infrastructure earns trust safely, giving filters the positive history they need. Sending only to engaged contacts and ramping gradually prevents premature volume from hurting the IP. Monitoring placement throughout confirms progress.
Warming Up Safely
Start at a low daily volume and grow it on a fixed plan.
Send only to your most engaged recipients first.
Why It Matters
A ramp-up schedule is how new infrastructure earns trust safely. Understanding it prevents fresh IPs from being judged unfairly.
Best Practices
- Start at a low daily volume and grow it on a fixed plan.
- Send only to your most engaged recipients first.
- Stop or slow volume if complaints or bounces spike.
- Monitor placement daily.
- Adjust the schedule based on results.
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Frequently Asked Questions
To show receiving systems your sending is expected and trusted. A ramp-up schedule is how new infrastructure earns trust safely, giving filters the positive history they need.
Typically two to four weeks depending on volume and engagement. Sending only to engaged contacts and ramping gradually prevents premature volume from hurting the IP.
High complaint or bounce rates from untargeted sends. Monitoring placement throughout confirms progress.
Only to your most engaged recipients. A ramp-up schedule is how new infrastructure earns trust safely, giving filters the positive history they need.
When placement stabilises at full volume. Sending only to engaged contacts and ramping gradually prevents premature volume from hurting the IP.