Definition
ProtonMail emphasises encryption and privacy, which can affect HTML email rendering and inline tracking. Its protections can strip tracking pixels.
Test your design in ProtonMail if your audience uses it meaningfully.
ProtonMail's privacy features change how email is measured there, affecting open tracking and rendering. If your audience uses it, test for the differences. Relying on clicks and replies rather than opens gives better data.
How ProtonMail Affects Email
Privacy features may strip tracking and adjust rendering.
Attachments and inline images behave differently.
Why It Matters
ProtonMail's privacy features change how email is measured there. Understanding it prevents distorted engagement data.
Best Practices
- Send mindful of stripped tracking pixels.
- Test your design in ProtonMail where subscribers use it.
- Verify attachments and inline images.
- Do not rely on open pixels for these users.
- Focus on content value.
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Frequently Asked Questions
Privacy features may strip tracking and adjust rendering. ProtonMail's privacy features change how email is measured there, affecting open tracking and rendering.
Only test if your audience uses it meaningfully. If your audience uses it, test for the differences.
Tracking pixels may be blocked in ProtonMail. Relying on clicks and replies rather than opens gives better data.
Yes, but with privacy adjustments. ProtonMail's privacy features change how email is measured there, affecting open tracking and rendering.
Rely on clicks and replies, not opens. If your audience uses it, test for the differences.