Definition
A clear privacy policy builds trust and satisfies laws. It should cover signup data and email processing.
Best Practices
- Explain what data you collect and why.
- State how to exercise rights and unsubscribe.
- Keep the policy current and linked in your emails.
Was this useful?
Related Glossary Terms
CAN-SPAM Act
The CAN-SPAM Act is a US law that sets rules for commercial email. It requires accurate subject lines, a physical address, a clear opt-out mechanism, and prompt processing of unsubscribes. Violations can result in penalties up to $51,744 per email.
Consent Banner
A consent banner is an on-site notice that informs visitors about data collection and allows them to agree to or manage email marketing preferences.
Cookieless Tracking in Email
Cookieless tracking in email is the measurement of email-driven behavior using methods that do not rely on third-party browser cookies.
Email Account Health Score
A composite metric that evaluates the overall health of an email sending programme based on deliverability, engagement, list quality, and compliance factors.
AI Email Privacy
AI email privacy covers how AI assistants process email data, raising questions about data use, retention and consent.
Email Anti-Spam Laws
Overview of global anti-spam regulations including CAN-SPAM, CASL, GDPR, the Australian Spam Act, and POPIA with compliance requirements for each jurisdiction.
Frequently Asked Questions
Data collected, uses, rights, and contact details.
In email footers and signup forms.
In many jurisdictions, yes.