Definition
Price drop alerts are triggered when a product's price falls below a threshold the subscriber has set or when the system detects a significant price reduction on a viewed product. These emails perform well because the subscriber has already expressed interest and the price reduction provides a clear reason to purchase. Average open rates range from 35-50%, with click-through rates of 8-18%. Best practices include showing the original and new price clearly, indicating the percentage saved, and adding urgency with stock level or time-limited information.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Back-in-Stock
Back-in-stock email alerts notify waiting subscribers when inventory returns. Conversion rates reach 25–40% for well-timed alerts with urgency and exclusivity messaging.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.