Definition
Post-purchase upsell emails are sent shortly after an order confirmation — typically within 1-24 hours. They recommend products that complement the purchased item, such as accessories, refills, or related products. These emails perform well because the customer is already in a buying mindset. Average conversion rates range from 5-15%, significantly higher than standard promotional emails. Best practices include limiting recommendations to 2-3 highly relevant products, referencing the original purchase, and offering a time-limited discount on the upsell item.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.
Bundle Email
A bundle email promotes a package deal combining multiple products or services at a discounted price, designed to increase average order value and move inventory.