Definition
Microsoft Copilot brings AI drafting, summarising, and organisation into Outlook. It can draft replies, summarise threads, and prioritise the inbox.
For marketers, recipients may read AI summaries, so front-load key information.
Copilot summaries mean your message must survive compression, so the key point belongs up front. Front-loading value and keeping structure clear helps both humans and AI. Understanding it is part of designing for the modern inbox.
Designing for Copilot
Account for Copilot summaries in your key messaging.
Make the most important points prominent and clear.
Why It Matters
Copilot summaries mean your message must survive compression. Understanding it ensures key information is not lost to AI.
Best Practices
- Account for Copilot summaries in your key messaging.
- Front-load critical information in emails.
- Test how your content appears in Copilot digests.
- Keep the call to action in the first lines.
- Monitor how AI-assisted reading changes engagement.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
AI-Generated Email Humanization
Humanizing AI-generated email means editing automated drafts so they sound authentic, personal and on-brand, avoiding robotic patterns that hurt engagement.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Batch Sending
Batch sending is the practice of delivering a single email campaign to a large list in groups or waves rather than all at once.
Frequently Asked Questions
An AI assistant that drafts and summarises email. Copilot summaries mean your message must survive compression, so the key point belongs up front.
Recipients may read summaries instead of full content. Front-loading value and keeping structure clear helps both humans and AI.
Make the most important points prominent and clear. Understanding it is part of designing for the modern inbox.
It works within your organisation's data policies. Copilot summaries mean your message must survive compression, so the key point belongs up front.
Yes, front-loading value helps both humans and AI. Front-loading value and keeping structure clear helps both humans and AI.