Definition
Email marketing tips provide quick, practical advice that marketers can implement immediately. They cover all aspects of email marketing, from list building and content creation to segmentation, testing, and deliverability. Tips are typically less comprehensive than best practices but are designed to be easy to understand and apply.
Key Tips
- Start with a welcome sequence: New subscribers are at peak engagement. Send a welcome email immediately to capitalise on their interest.
- Clean your list regularly: Remove subscribers who have not engaged in 6+ months to protect deliverability.
- Test subject lines consistently: Even small changes can significantly impact open rates.
- Use a preference centre: Let subscribers choose their email frequency and topic preferences to reduce unsubscribes.
- Track more than opens: Focus on click-through rates, conversions, and revenue per email — metrics that reflect business impact.
- Automate where possible: Welcome series, abandoned cart emails, and post-purchase sequences generate revenue without manual effort.
Related Glossary Terms
A/B Testing
A/B testing in email marketing is the practice of sending two variations of an email to a small sample of your list to determine which version performs better before sending the winner to the remaining subscribers.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
AIDA Model for Email
The AIDA model (Attention, Interest, Desire, Action) is a classic copywriting framework used to structure email campaigns that guide subscribers from awareness to conversion.
AMP for Email
AMP for Email is a Google-developed framework that allows email messages to include interactive elements like forms, carousels, accordions, and live content. It turns static emails into dynamic, interactive experiences directly inside the inbox.
Anchoring Effect in Email Marketing
The anchoring effect is a cognitive bias where the first piece of information presented (the anchor) influences subsequent decisions, used in email to frame pricing and value perception.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.