Definition
Validation removes invalid, risky and role-based addresses. It pays for itself through fewer bounces and better metrics.
Best Practices
- Validate addresses at signup and before big sends.
- Watch for catch-all and disposable domains.
- Keep validation results to inform hygiene.
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Frequently Asked Questions
Checking email addresses for validity and risk.
At signup and periodically before campaigns.
No, but it removes many bounce causes.