Definition
Pools let volume spread across several IPs to avoid throttling. Pool reputation is shared across the IPs in it.
Best Practices
- Match pool size to your sustained sending volume.
- Keep pools segmented by email type, such as marketing vs transactional.
- Monitor reputation per pool, not just overall.
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Related Glossary Terms
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Alt Text
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AOL Mail for Email Marketers
AOL Mail is a legacy email provider with specific deliverability requirements and rendering quirks, now operating as part of the Yahoo+AOL network under shared infrastructure.
Email Authentication Protocols
Email authentication protocols are technical standards that verify the identity of an email sender, helping mailbox providers distinguish legitimate mail from spam and phishing.
BIMI
BIMI (Brand Indicators for Message Identification) is an email standard that allows brands to display their logo next to their emails in supported email clients. It requires DMARC enforcement at quarantine or reject policy.
Bounce Management
Bounce management is the process of handling emails that are rejected by mailbox providers, including classification, removal of bad addresses and protection of sender reputation.
Frequently Asked Questions
A group of IPs used together for sending.
To distribute load and provide redundancy for high-volume sends.
Often yes, so one campaign does not affect transactional mail.