Definition
Inbox testing reveals spam-folder and promotions-tab placement that render tests miss. It is the most direct measure of deliverability success.
Best Practices
- Include multiple seed addresses per provider.
- Compare placement against your engagement and authentication setup.
- Run tests during typical send hours.
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Related Glossary Terms
Abuse Complaint
An abuse complaint is a report from a recipient who marks an email as spam, which negatively affects sender reputation and deliverability.
Alt Text
Alt text is the written alternative to an image in an email, displayed when images are blocked, slow to load, or consumed by screen readers.
AOL Mail for Email Marketers
AOL Mail is a legacy email provider with specific deliverability requirements and rendering quirks, now operating as part of the Yahoo+AOL network under shared infrastructure.
Email Authentication Protocols
Email authentication protocols are technical standards that verify the identity of an email sender, helping mailbox providers distinguish legitimate mail from spam and phishing.
BIMI
BIMI (Brand Indicators for Message Identification) is an email standard that allows brands to display their logo next to their emails in supported email clients. It requires DMARC enforcement at quarantine or reject policy.
Bounce Management
Bounce management is the process of handling emails that are rejected by mailbox providers, including classification, removal of bad addresses and protection of sender reputation.
Frequently Asked Questions
Sending to real mailboxes and checking which folder the email lands in.
Whether mail is inboxing, going to spam, or being filtered to a tab.
Render testing checks appearance; inbox testing checks placement.