Definition
Rotation spreads load and reduces single-point reputation risk. It should be driven by provider health, not guesswork.
Best Practices
- Rotate consciously, watching each inbox or IP health.
- Avoid rotating during an active reputation audit.
- Ensure consistent sender identity across rotation.
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Frequently Asked Questions
Alternating delivery across inboxes or IPs to manage reputation.
Potentially, by smoothing load, but it does not fix poor content.
Divided reputation and harder monitoring.