Definition
Emails carrying personal data create liability if leaked. Minimisation reduces the damage of any breach.
Best Practices
- Send only the personally relevant data needed.
- Use secure methods for highly sensitive details.
- Be aware plain-text content can expose data in transit.
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Related Glossary Terms
Anonymized Data
Anonymized data is email subscriber or interaction data that has been stripped of personally identifiable information so individuals cannot be re-identified.
Apple App Password (Email)
An Apple app password is a generated, app-specific password used to sign into an email account through clients that do not support two-factor authentication.
Email Authentication Protocols
Email authentication protocols are technical standards that verify the identity of an email sender, helping mailbox providers distinguish legitimate mail from spam and phishing.
Consent Banner
A consent banner is an on-site notice that informs visitors about data collection and allows them to agree to or manage email marketing preferences.
Cookieless Tracking in Email
Cookieless tracking in email is the measurement of email-driven behavior using methods that do not rely on third-party browser cookies.
DKIM (DomainKeys Identified Mail)
DKIM (DomainKeys Identified Mail) is an email authentication method that uses digital signatures to verify that an email was not tampered with during transit and comes from a authorised domain.
Frequently Asked Questions
To reduce breach impact and satisfy privacy obligations.
Processing only the personal data actually needed.
Only with encrypted transport and careful handling.