Definition
Generative AI email uses generative AI models to create parts or all of a campaign: written copy, subject lines, whole sequences, individualised blocks, and even images. Instead of writing from a blank page, marketers prompt a model and receive draft content, then refine it. The same technology can personalise at scale, so each subscriber may see copy tailored to them.
What Can Be Generated
- Subject lines and preheaders
- Body copy and CTAs
- Whole life-cycle sequences
- Personalised content blocks
- Images and layout suggestions
Workflow
Define the audience, goal and brand. Prompt the model to generate drafts and variations. Review, edit and fact-check. Personalise blocks where data allows, then test and send. Keep a human approval step — especially for anything regulated or brand-sensitive.
Best Use Cases
Generative AI shines at volume and variation: welcome sequences, retargeting, seasonal campaigns and A/B testing, where speed and personalization outweigh heavy editorial input. Save highest-stakes creative for more human craft.
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Related Glossary Terms
A/B Testing
A/B testing in email marketing is the practice of sending two variations of an email to a small sample of your list to determine which version performs better before sending the winner to the remaining subscribers.
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Above the Fold in Email
Above the fold in email refers to the content visible to a recipient before they scroll, a critical area for first impressions and primary calls to action.
Accessible CTA (Email)
An accessible CTA is a button or link coded with sufficient colour contrast, visible focus states, descriptive screen-reader text, and a minimum touch target of 44×44 pixels.
Frequently Asked Questions
It is the use of generative AI models to create email content — copy, subject lines, images and personalised blocks — faster than writing from scratch, with human review to keep it on-brand and accurate.
Safe with review. Verify facts, offers and compliance, and check that personalised blocks use correct data. Keep a human approval step before anything sends.
It can draft the copy, generate variations for testing, personalise content per recipient, and help produce images or layout — while you set the brief, review, and approve the final send.