Definition
Forwarding rate measures how often recipients share your email. High forwarding signals content people find valuable enough to pass along.
It extends your reach organically and is a stronger signal than opens.
Forwarding is a high-intent signal that extends reach, so it is worth encouraging. Content that people pass along is genuinely valuable and grows your audience organically. Tracking it reveals what resonates.
Increasing Forwards
Make content easy to forward with clear value.
Encourage forwarding with explicit nudges where appropriate.
Why It Matters
Forwarding is a high-intent engagement signal that extends your reach. Understanding it helps you create content worth sharing.
Best Practices
- Make content easy to forward with clear value.
- Track forwarding where your platform supports it.
- Encourage forwarding with explicit nudges.
- Create genuinely useful, punchy content.
- Reward sharing where it suits your model.
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Related Glossary Terms
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Abandoned Cart Email
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Abuse Complaint
An abuse complaint is a report from a recipient who marks an email as spam, which negatively affects sender reputation and deliverability.
AI Email Summary
An AI email summary is a short, machine-generated overview of an email's key points, shown by Gmail, Outlook and Apple Mail before a recipient opens the message. It is reshaping how email marketers think about subject lines, preview text and open rates.
ARPU (Average Revenue Per User)
ARPU (Average Revenue Per User) is a metric that measures the average revenue generated per email subscriber over a specific period, used to evaluate list value and campaign effectiveness.
Attention Rate
Attention rate is the percentage of email opens that last longer than 5 seconds, distinguishing genuine reads from passive opens, preview-pane views, or Apple MPP auto-loads.
Frequently Asked Questions
The share of recipients who forward your email. Forwarding is a high-intent signal that extends reach, so it is worth encouraging.
It signals high-value, shareable content. Content that people pass along is genuinely valuable and grows your audience organically.
Create genuinely useful, punchy content. Tracking it reveals what resonates.
Yes, it requires real intent. Forwarding is a high-intent signal that extends reach, so it is worth encouraging.
Not all, so check what your ESP measures. Content that people pass along is genuinely valuable and grows your audience organically.