Definition
An event reminder email nudges attendees about an upcoming webinar or event, reinforcing the date, time, and access link. Reminders measurably lift attendance.
A short sequence of reminders at sensible intervals works best.
Event reminders measurably lift attendance, making them a low-effort, high-return email. A short sequence at sensible intervals works best, with time zone and link always clear. Calendar-export options reduce friction.
Building the Reminder Sequence
Schedule reminders a few days out and shortly before the event.
State time zone, date, and access link clearly.
Why It Matters
Event reminders measurably lift attendance, making them a low-effort, high-return email. Understanding the sequence prevents no-shows.
Best Practices
- Schedule reminders at sensible intervals.
- Clearly state time zone, date and access link.
- Add calendar-export options.
- Clearly state time zone, date, and access link.
- Include reschedule or cancel info if relevant.
- Track attendance against reminders.
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Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is a triggered message sent to online shoppers who added items to their cart but did not complete the purchase.
Abandoned Cart Sequence Flow
An abandoned cart sequence is an automated flow of emails that reminds shoppers who left items in their cart, over several sends, to return and complete their purchase.
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Back-in-Stock Email
A back-in-stock email is a triggered message sent to shoppers who requested notification when an unavailable product becomes available again.
Batch Sending
Batch sending is the practice of delivering a single email campaign to a large list in groups or waves rather than all at once.
Behavioral Email
Behavioral email is a message triggered by a subscriber's action, inaction, or engagement pattern, making it more relevant than scheduled broadcast sends.
Frequently Asked Questions
A few days out and shortly before the event. Event reminders measurably lift attendance, making them a low-effort, high-return email.
The date, time zone, and a working link. A short sequence at sensible intervals works best, with time zone and link always clear.
Yes, measurably. Calendar-export options reduce friction.
Two to three is usually enough. Event reminders measurably lift attendance, making them a low-effort, high-return email.
Provide an easy way to cancel or reschedule. A short sequence at sensible intervals works best, with time zone and link always clear.