Definition
Employees can act as senders for campaigns and pipelines. Their sending is subject to the same best-practice and legal rules.
Best Practices
- Give staff compliant templates and authentication.
- Track bounces, complaints and unsubscribes for employee sends.
- Provide guidance so staff do not break consent.
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Related Glossary Terms
Account-Based Marketing Email
An account-based marketing email is a highly targeted message sent to a specific organisation or decision-maker group as part of a focused B2B strategy.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Behavioral Email
Behavioral email is a message triggered by a subscriber's action, inaction, or engagement pattern, making it more relevant than scheduled broadcast sends.
Behavioral Segmentation
Behavioral segmentation is the practice of grouping subscribers based on their actions, such as opens, clicks, purchases, browsing and engagement patterns.
Frequently Asked Questions
Yes, to commercial messages regardless of sender role.
They shape domain reputation like any sender.
To follow consent, identity and unsubscribe rules.