Definition
Educational series are multi-email sequences that teach subscribers something valuable over time. Common formats include: a 5-day email course, weekly industry insights, or a multi-part guide. Each email builds on the previous one, creating anticipation and habit. Average open rates range from 30-50%, with sequence completion rates of 40-65%. Best practices include sending on a predictable schedule, making each email self-contained so late joiners still find value, ending each email with a teaser for the next instalment, and offering the full series as a single download at the end.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.
Bundle Email
A bundle email promotes a package deal combining multiple products or services at a discounted price, designed to increase average order value and move inventory.