Definition
AIDA walks the reader from hook to conversion. It suits promotional campaigns and product launches.
Best Practices
- Open with a strong attention grabber.
- Weave interest and desire with benefits.
- End on a clear, single action.
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Frequently Asked Questions
Attention, Interest, Desire, Action, a persuasion framework.
To structure copy from hook through to CTA.
Skipping desire and rushing the ask.