Definition
Under the GDPR and similar privacy regulations, subscribers have the right to withdraw their consent at any time. Withdrawal must be as easy as giving consent — a one-click unsubscribe link in every email satisfies this requirement. Once consent is withdrawn, you must stop processing the subscriber's data for marketing purposes immediately. You may retain a suppressed record to ensure you do not accidentally re-add them. Documenting withdrawal requests and their processing is recommended for compliance audits.
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