Definition
Consent is the lawful basis; opt-in is how it is expressed. Mixing them up leads to compliance gaps.
Best Practices
- Document the basis you rely on for each send.
- Record the opt-in event as evidence of consent.
- Review both when audience or law changes.
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Frequently Asked Questions
No, opt-in is the action; consent is the legal basis.
It affects what evidence and rights apply.
Record the opt-in event and the basis used.