Definition
Consent recording captures the evidence that a subscriber agreed to receive email: wording, source, and timestamp. This proof is essential if questioned.
Good records make audits and complaints straightforward.
Consent records are your proof of a lawful basis, capturing the wording, source, and timestamp. Without them, a complaint or audit becomes far harder to resolve. Automating capture makes records reliable.
What to Record
The exact opt-in wording, source, timestamp, and identity.
Keep records retrievable for the duration you rely on the basis.
Why It Matters
Consent records are your proof of a lawful basis. Without them, a complaint or audit can become a serious problem.
Best Practices
- Log the exact wording and source of each opt-in.
- Store timestamps and IP or account context.
- Keep records retrievable for audit requests.
- Review and prune records with your retention schedule.
- Automate consent capture where possible.
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Related Glossary Terms
CAN-SPAM Act
The CAN-SPAM Act is a US law that sets rules for commercial email. It requires accurate subject lines, a physical address, a clear opt-out mechanism, and prompt processing of unsubscribes. Violations can result in penalties up to $51,744 per email.
Consent Banner
A consent banner is an on-site notice that informs visitors about data collection and allows them to agree to or manage email marketing preferences.
Consent Refresh Campaign
A consent refresh campaign asks subscribers to confirm they still want to receive email, refreshing proof of consent and cleaning the list while respecting privacy laws.
Cookieless Tracking in Email
Cookieless tracking in email is the measurement of email-driven behavior using methods that do not rely on third-party browser cookies.
Email Account Health Score
A composite metric that evaluates the overall health of an email sending programme based on deliverability, engagement, list quality, and compliance factors.
Email Address Regex Validation
Email address regex validation uses pattern matching to verify that an address conforms to the standard local-part and domain format.
Frequently Asked Questions
To prove a lawful basis if questioned. Consent records are your proof of a lawful basis, capturing the wording, source, and timestamp.
Wording, timestamp, source, and identity. Without them, a complaint or audit becomes far harder to resolve.
While the basis remains relevant and data is held. Automating capture makes records reliable.
No, written evidence is essential. Consent records are your proof of a lawful basis, capturing the wording, source, and timestamp.
Rebuild consent through a re-permission campaign. Without them, a complaint or audit becomes far harder to resolve.