Definition
High complaint rates trigger throttling and blacklisting. Monitoring lets you react before damage.
Best Practices
- Use feedback loops to capture complaints.
- Keep the rate well under one per thousand.
- Investigate spikes and adjust targeting.
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Related Glossary Terms
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AOL Mail for Email Marketers
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Email Authentication Protocols
Email authentication protocols are technical standards that verify the identity of an email sender, helping mailbox providers distinguish legitimate mail from spam and phishing.
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Bounce Management
Bounce management is the process of handling emails that are rejected by mailbox providers, including classification, removal of bad addresses and protection of sender reputation.
Frequently Asked Questions
A recipient marking your email as spam in their client.
Above roughly one per thousand sent.
Send relevant mail and make unsubscribing easy.