Definition
Browse abandonment emails capture earlier-stage purchase intent than cart abandonment emails. They target visitors who browsed specific products but left without adding anything to their cart. These emails typically feature the viewed products along with category recommendations. Average open rates range from 30-42%, with click-through rates of 5-12%. They should be sent within 2-6 hours of the browse session. While conversion rates are lower than cart abandonment emails, they capture revenue that would otherwise be lost from shoppers who were not ready to add to cart.
Related Glossary Terms
Abandoned Cart Email
An abandoned cart email is an automated message sent to customers who added items to their online shopping cart but left without completing the purchase. It is one of the highest-converting email types in ecommerce.
Announcement Email
An announcement email is a dedicated campaign that communicates a specific update, milestone, or change to subscribers, from product launches and feature releases to company news and events.
B2B Email Marketing
B2B email marketing targets business professionals and organisations with longer sales cycles, educational content, and relationship-driven campaigns compared to B2C email.
B2C Email Marketing
B2C email marketing focuses on sending targeted promotional and transactional emails to individual consumers, emphasising personalisation, urgency, and direct response.
Back-in-Stock
Back-in-stock email alerts notify waiting subscribers when inventory returns. Conversion rates reach 25–40% for well-timed alerts with urgency and exclusivity messaging.
Bulk Email Marketing
Bulk email marketing is the practice of sending a single email campaign to a large list of subscribers simultaneously, typically for promotional, newsletter, or announcement purposes.