Definition
Proper bounce handling prevents repeated sends to bad addresses. It protects your reputation and deliverability.
Best Practices
- Automatically remove hard bounces.
- Retry and then manage persistent soft bounces.
- Review bounce codes to spot systemic issues.
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Related Glossary Terms
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Bounce Management
Bounce management is the process of handling emails that are rejected by mailbox providers, including classification, removal of bad addresses and protection of sender reputation.
Frequently Asked Questions
Automating the processing of failed deliveries.
A permanent failure such as an invalid address.
It keeps lists clean and reputation intact.