Definition
BIMI shows a brand logo next to authenticated email. VMC levels determine whether the logo shows in strict inboxes like Gmail.
Best Practices
- Start with BIMI logo records and self-asserted mode.
- Upgrade to a verified VMC for maximum compatibility.
- Validate logo file size and format requirements.
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Related Glossary Terms
Apple App Password (Email)
An Apple app password is a generated, app-specific password used to sign into an email account through clients that do not support two-factor authentication.
Email Authentication Protocols
Email authentication protocols are technical standards that verify the identity of an email sender, helping mailbox providers distinguish legitimate mail from spam and phishing.
BIMI
BIMI (Brand Indicators for Message Identification) is an email standard that allows brands to display their logo next to their emails in supported email clients. It requires DMARC enforcement at quarantine or reject policy.
Brand Entity (Email)
A brand entity is how AI and search systems identify your brand as a distinct, trustworthy thing with attributes, and a consistent email identity strengthens it.
DKIM (DomainKeys Identified Mail)
DKIM (DomainKeys Identified Mail) is an email authentication method that uses digital signatures to verify that an email was not tampered with during transit and comes from a authorised domain.
DMARC (Domain-based Message Authentication)
DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email authentication protocol that builds on SPF and DKIM to prevent domain spoofing and provide reporting on authentication failures.
Frequently Asked Questions
A certificate that verifies your logo for BIMI display.
For Gmail logo display, a verified VMC is required.
Self-asserted, pending, and fully verified VMC.