Definition
AMP forms bring usable interactions into the email itself. Common uses are surveys, RSVPs and preference updates.
Best Practices
- Define a form with an action endpoint.
- Handle the submit response state for success and error.
- Provide a link to a full web form as a fallback.
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Related Glossary Terms
Above the Fold in Email
Above the fold in email refers to the content visible to a recipient before they scroll, a critical area for first impressions and primary calls to action.
Accessible CTA (Email)
An accessible CTA is a button or link coded with sufficient colour contrast, visible focus states, descriptive screen-reader text, and a minimum touch target of 44×44 pixels.
Adaptive Design
Adaptive design in email uses predefined layouts that adjust to specific device or client widths, rather than fluidly resizing to every possible screen.
AI-Generated Content in Email
AI-generated content in email is copy, images, code or subject lines produced by artificial intelligence tools to speed up campaign production and testing.
Alt Text
Alt text is the written alternative to an image in an email, displayed when images are blocked, slow to load, or consumed by screen readers.
AMP for Email
AMP for Email is a technology that allows interactive, dynamic content to live inside an email message, enabling forms, carousels and live updates.
Frequently Asked Questions
Yes, with AMP for Email a form posts asynchronously to an endpoint.
To an HTTPS endpoint you control.
No; non-AMP clients show the fallback web link.