Definition
Accordions keep lengthy emails organised by hiding sections. AMP makes the interactive expand and collapse behaviour possible in place.
Best Practices
- Wrap sections in the AMP accordion component.
- Keep a clear fallback for non-AMP clients.
- Make headers descriptive for both users and screen readers.
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Related Glossary Terms
Above the Fold in Email
Above the fold in email refers to the content visible to a recipient before they scroll, a critical area for first impressions and primary calls to action.
Accessible CTA (Email)
An accessible CTA is a button or link coded with sufficient colour contrast, visible focus states, descriptive screen-reader text, and a minimum touch target of 44×44 pixels.
Adaptive Design
Adaptive design in email uses predefined layouts that adjust to specific device or client widths, rather than fluidly resizing to every possible screen.
AI-Generated Content in Email
AI-generated content in email is copy, images, code or subject lines produced by artificial intelligence tools to speed up campaign production and testing.
Alt Text
Alt text is the written alternative to an image in an email, displayed when images are blocked, slow to load, or consumed by screen readers.
AMP for Email
AMP for Email is a technology that allows interactive, dynamic content to live inside an email message, enabling forms, carousels and live updates.
Frequently Asked Questions
An interactive, expandable section using AMP for Email.
Only those whose provider renders AMP; others see the static fallback.
To compress long emails and let readers choose what to open.