Email Tracking Laws Changed in Europe: What Marketers Need to Know
European regulators in France and Italy have tightened guidance on email tracking pixels. Here's what the rules mean, how they affect marketers, and what to do next.
European regulators in France and Italy have tightened guidance on email tracking pixels. Here's what the rules mean, how they affect marketers, and what to do next.
Every open, click and conversion in your email reports comes from invisible images, rewritten links and server-side redirects. Here is how email tracking really works under the hood.